How can an open house help you sell your home?

Tue 21 Jul 2015

Open houses are increasingly being used by agents looking to give you a crucial head start when it comes to selling your property.

Kevin Shaw, national sales director at Leaders, has highlighted the rising popularity of open houses as one of the most exciting trends in the modern sales market, explaining they are now gaining ground in all parts of the country.

“Setting up an open house event and encouraging as many people as possible to view it within a certain timeframe makes sense for a number of reasons,” Kevin says.

“Firstly, getting people through the door is the key to any property sale, as the more viewings we conduct the more likely it is that suitable offers will be made. Secondly, by holding numerous viewings on a single day, prospective buyers know they need to act fast to beat off the competition and secure your home.

“The aim is to create a frenzy of activity and achieve a top price!

“Although an open house is not suitable for every property on the market, in those cases where it works it is not uncommon for us to receive a number of offers within hours of an event being held.”

In order to make the most of an open house, sellers are advised to ensure their homes are clean and tidy, that as much light as possible is let in to rooms and there are no cars on the driveway or around the entrance.

Open houses can also be extremely convenient for sellers, allowing you to avoid the disruption of regular viewings over a period of days or weeks.

Kevin continues: “Some sellers, particularly those with busy lives or young families, find it difficult to keep their home clean and tidy for individual viewings spread over a period of time, while many feel they should be out while viewings take place, which can be inconvenient.

“But with an open house you only need to vacate your home for a couple of hours and lots of viewings can be carried out in your absence.”

Once an open house has finished, a good agent will contact attendees to ask for their feedback and to discuss offers with any serious buyers.

Kevin says: “Even if your home does not sell at an open house, you are sure to learn more about exactly what is putting buyers off. This feedback can be invaluable and help you to prepare more effectively for future viewings.

“Additionally, our agents will have a good idea of who is impressed by your home and may want to make an offer, and we will follow up on these leads as quickly as possible.”

For more information and advice you can trust on selling your home, or on the benefits of hosting an open day, please contact your local Leaders branch.