In the 30 years that Leaders has been successfully letting and selling homes, the way in which properties are marketed has changed many times - from the days when tenants and buyers would actively scan the newspapers to modern methods, which include social media marketing and property portals.
The latter is currently the most popular way for tenants and buyers to search for properties and as a result Leaders invests a huge amount in ensuring that our landlords’ properties are highly visible on the UK’s largest portals, as well as the additional advertising on our popular website and via several social media channels.
As with so many things the landscape in the world of the portals is forever evolving and the most recent change is that a new property portal called OnTheMarket has just launched. This portal has been set up by agents for agents – essentially to provide a cheaper way to market properties on behalf of landlords and sellers.
One of the stipulations of advertising with OnTheMarket is that agents can only advertise their clients' properties on one other portal – essentially meaning that they would have to cease marketing on either Rightmove - the UK’s largest and most popular portal - or Zoopla – the UK’s second largest and most popular property website.
What is important for us is that we have our clients' properties advertised where tenants and buyers are looking, and with many years of brand building, advertising and success behind them, for the time being that means Rightmove and Zoopla. It is for this reason that Leaders will be continuing to invest in both of these portals. We want your property to reach as many people as possible and this is far more important than finding cheaper advertising to improve our profit. You, our client, are the most important element of our business, so we want to ensure you have your property where it matters.
We will of course continue to monitor the market, and if the landscape changes and you would be better served by us reconsidering the portals we work with to promote your properties, we will do just that.