Selling your home in winter? Here’s how to attract a buyer…

Thu 16 Nov 2017

Capturing the attention of buyers and showing your home at its best is key to a successful sale – but this can be more challenging in the cold, wet and dark winter months.

Kevin Shaw, national sales director at property specialist Leaders, says: “It can be difficult to show off the best features of a property in poor weather or on days where it is dark by mid-afternoon. But by following a few simple steps, sellers can create a warm and inviting atmosphere to improve saleability during the winter.”

He has put together a list of his top five tips on how to make your home stand out at this time of year.

1) First impressions

Buyers will make a judgement on your home within seconds of setting eyes on it. The outside is also where the impact of the weather could hit hardest, so focusing on this area is a must. It is common for paths, driveways and entrances to look dull and dirty, so be prepared to sweep up and clean to make your property more appealing.

2) Warmth and light

Warmth and light are two qualities that will make your home more inviting in winter. If the viewing is taking place after dark make sure both the inside and outside of your home are well lit, and that all lights, including security lights, are working. During daylights hour make sure curtains or blinds are wide open to allow natural light inside, and on a dull day switch on lights to help brighten rooms. Buyers will be put off by a cold house, so make sure the heating is on or light a fire to create a warm and cosy environment.

3) Focus on floors

Treading in dirt, rain and leaves is a frequent occurrence in the winter, but dirty floors and carpets will be off-putting for buyers. So make a special effort to keep your floors clean and tidy to set the right impression.

4) A great garden

Your garden takes the brunt of bad weather and it is easy to let it get out of hand in the winter. But buyers can be put off if they believe too much work is required to get the garden back in shape, so ensure you stay on top of it in the run-up to putting a property on the market. Mow the lawn, cut back branches, fix the shed door or garden gate and trim larger bushes.

5) Tackling seasonal maintenance

There are a number of tasks that need to be done during winter which you should stay on top of so buyers can see your home is well maintained. For instance, clearing drains of dead leaves and making sure gutters and down pipes are not blocked or leaking. Buyers look closely for signs of problems so it is worth making the effort to get those maintenance tasks sorted.

Kevin adds: “Small touches can make all the difference when it comes to selling in winter, so spend some time on enhancing your home’s appeal before viewings.

“This is a great time to put your property on the market, as thousands of buyers use the festive period to look for a new home and many others make a new year’s resolution to move, so putting your home up for sale now ensures it will not be missed by this audience.”

For information you can trust on all aspects of selling a property, contact your local Leaders branch.