Social media users pick St Albans video as winner of national film competition

Wed 19 Aug 2015

A video tour of St Albans filmed by a local man has been picked by social media users as the winning entry in a national competition.

Property specialist Leaders has revealed Joe Medforth from the city is the winner of the People’s Choice award in its recent ‘Love living in’ film competition.

The People’s Choice prize was decided by the number of views, shares, likes and comments each video attracted across platforms such as Facebook and YouTube.

Joe has been awarded a prize of £500, as well as a further £500 to donate to the community group of his choice. He has selected the drama department at Beaumont School, where he was previously a student.

“It feels fantastic to have been chosen as the People’s Choice. I entered relatively late, so I thought it would be very difficult to rack up enough views to contend with the other great entries,” he says.

“Fortunately, I garnered a lot of support from friends and family, as well as fellow St Albans lovers on social media. I am extremely grateful to all those who watched, liked and shared to help me win.”

David Underwood, lettings manager at Leaders in St Albans, is not surprised by Joe’s success, as he knows just how passionate local people are about the city.

“St Albans is a fantastic place to live, offering a good range of properties for families, young professionals and older people, all within easy reach of central London,” he says.

“We were delighted people supported Joe by viewing, liking and sharing his video tour of the area. It certainly shows off some of the finest points of life in St Albans.”

Joe and a friend spotted a poster advertising ‘Love living in’ on a day out in Cambridge just a few weeks before the deadline for entries, but he was keen to put a film together in order to show just how much he loves living in St Albans.

“When you’ve lived somewhere so long, it’s hard to look at it from the outside and pinpoint exactly why you love it,” Joe explains.

“I run a web series called Face in the Crowd, which sees me interview fans about why they love bands, so I decided to take a similar approach to this. I filmed several friends talking about why they love St Albans and used their answers as a starting point for the video.

“From the sight of the cathedral from the top of Abbey View Road to Chaos City Comics, a local store that is very close to my heart, I realised there were almost too many things I love about St Albans to include in a three-minute film.”

Upon learning of his triumph, Joe named his former drama department at Beaumont School as the recipient of his £500 community prize. He says he hopes it will help high teaching standards to continue and for local students to benefit.

Zoe Shepherd, head of drama at Beaumont School, is delighted the school was remembered by one of its former pupils.

“Every donation counts towards maintaining the quality and quantity of what we do, both curricular and extracurricular,” she says.

“Joe was keen that the money went towards the work of our drama department and we intend to use it to help maintain our primary school outreach work, which involves Drama Captains and students going out to local schools to provide workshops to inspire children to want to get involved with drama.”

To view Joe’s winning video, please visit, and for advice you can trust on all aspects of selling, letting, buying or renting a property contact Leaders in St Albans on 01727 862999.


Front row: Celeste Da Palma, Joe Medforth (winner), David Underwood (lettings manager), Fionnuala Cassidy, Zoe Shepherd (head of drama), Luke Nixon

Second row: Clementine Almond, Lily Kattenhorn-Black