A vibrant social scene, independent shops and an easy commute to work are just some of the factors that young professionals consider when deciding where to live.
But which town in the UK is the perfect fit for this group?
Well, according to new research by Lloyds Bank, it is the sunny seaside spot of Hove that is number one. Indeed, the area fared incredibly well, with neighbouring Brighton also featuring in the top five.
Of course, the attraction of living by the sea should not be underestimated, but Brighton and Hove also offer a rich cultural scene and ample social opportunities, as well as being within commutable distance of London.
While the East Sussex coast is an undoubted jewel for young professionals, there are plenty of other areas that offer a similar lifestyle. Most young professionals enjoy urban surroundings without the hustle and bustle of living in the very centre of a large city.
It is therefore no surprise that Greater London dominated the rest of the top ten, with suburban settlements such as Wandsworth, Wimbledon, Battersea, Streatham and Fulham all highlighted for their suitability for this ambitious and youthful demographic.
Locations that boast good local amenities and excellent transport connections to the wider area will always be a hit.
These trendy areas are a haven for people in their twenties and thirties with the cash required to snap up a home, but they should also be considered a prime opportunity for prospective buy-to-let investors.
After all, young professionals - with their typically high levels of disposable income - often make ideal tenants, so investing in attractive property in the right area can be a shrewd move.
For advice on buying, renting or investing in property for young professionals contact your local Leaders branch.