2020 was perhaps the most unpredictable year in property, thanks to the pandemic and its effects on the UK economy. But what will property prices look like in 2021? Will we see growth in both the sales and lettings sectors? We ask the experts to find out…

Woodhurst Park in Warfield

In 2020 the housing and rental market stayed remarkably resilient, with a surge in demand driven by the pause on Stamp Duty, and UK house prices experiencing the biggest monthly rise in 16 years.

As we enter 2021, the Brexit deal is confirmed, taking away one area of uncertainty for the trajectory market. However, with the Stamp Duty Holiday still set to end in March, and the national lockdown having made a return, there is likely to be just as much change in the property sector in 2021.

To try and make sense of the property market in the year ahead, we’ve laid out our predictions for sales, lettings and buy-to-let.

House prices will soften but largely stay resilient

One of the biggest questions over the property market for the coming year is: “How will housing prices change?”. Demand in the housing market reached an all-time high during the summer 2020 peak, with properties selling for the asking price, or even more. We briefly saw house prices soften at the end of last year. But now, with the Brexit deal agreed, and vaccine delivery in progress, 2021 is looking positive for housing, despite the UK kicking off the year with a third nationwide lockdown.

Therefore, our prediction is that house prices may soften slightly, but will stay resilient and stable in 2021, particularly for three- and four-bedroom houses. There will be regional variations and we are likely to see prices in some areas rising.

Some of our big cities and town centres, however, may see a fall of around three-four percent, particularly for flats, where there is an oversupply in town and city centres, with more developments already in progress.

Rents, meanwhile, are easier to track as they can’t outpace wage growth. Therefore we expect to see a steady increase of one-two percent in 2021. However, as with house prices, this is likely to be lower in bigger cities, where we are seeing less demand, and be higher in suburbs or on city outskirts.

The stamp duty holiday will likely be extended

Woodhurst Park in Warfield

The house sales pipeline has grown significantly since the introduction of the Stamp Duty Holiday this year. We’ve already seen calls to extend the deadline from the property sector, and that announcement would really encourage continued and much-needed momentum in property sales next year, as well as provide a welcome boost to the wider economy. With pandemic restrictions now continuing into 2021, this is even more essential.

Of course, it’s unlikely to be extended indefinitely, so we hope the Chancellor will announce in March that the holiday will be extended until the end of 2021. This will allow for house sales that didn't get through in time to still take advantage of the reduction in Duty, as well as keep the housing market thriving.

Upsizing to the suburbs will continue to grow in demand

Starting the new year at home under lockdown will lead many to go in search of more space, looking for gardens and separate areas to enable easier working from home or to home-school children. With the commute to big cities still not returned, we are likely to see a continued ‘escape to the suburbs’ in 2021 in order to upsize to these larger properties.

Conversely, we are already seeing reduced demand for flats in city centre, while we expect the desire for properties, both to buy and rent, in suburbs to continue to grow.

Rightmove reported Lightwater in Surrey had the highest uplift in buyer searches in 2020, and that fits the pattern we expect to see across the country this year. Both house buyers and renters will increasingly seek homes in areas around one hour away from big cities, with good transport links, facilities and lots of green space. Outside London this is areas such as Egham, Uxbridge and Woking, while further north we are seeing growing interest in Warrington, Crewe and Loughborough.

More homeowners will embrace the let-to-let-market

Following the trend for upsizing, many homeowners will become both landlord and tenant next year in order to obtain a bigger property and more green space. According to Rightmove, home movers are having to pay almost £68,000 on average to move from a two-bed flat to a three-bed house – £4,000 more than in 2019. With the cost of trade-up moves rising and mortgage lending currently extremely competitive, we foresee that homeowners will choose to let out their existing property and rent a bigger house in order to get the spacious home they want, quickly and within their budget.

Originally popular following the 2008 financial crash, the let-to-let option will be increasingly used by homeowners next year, particular among those in leasehold flats, or for those with properties seeing less demand who are finding it difficult to trade-up.

The Brexit deal won’t affect the property market

With a Brexit deal now in place, there is more certainty for the housing market and the deal is unlikely to have much of an impact on the sector in the short term. House prices will likely be more impacted by the country’s economic recovery from COVID-19 and job uncertainty. Of course, if, longer term, the Brexit deal causes wider job losses, this could affect the house prices, but in the short term, we will likely continue to see stability.

Virtual viewings will continue to shape how we move home

Sheffield at night

Virtual viewings saw a huge uplift at the start of the pandemic in 2020, and we predict that these will still stay a strong part of the sales and lettings process in 2021. We don’t expect this to take over the viewing process completely – buyers and tenants jumped back pretty quickly to wanting to physically view a property when lockdown restrictions were lessened.

But the ease and convenience of video tours will continue to help those unable to see a house physically, and reduce the time needed for wasteful viewings – for both buyers and sellers, as well as landlords and tenants.

Open Banking will transform tenant management

In lettings, we expect to see more agencies embrace Open Banking and online customer accounts for maintenance to speed up tenant reference checks, payments and maintenance resolutions. At LRG we have recently done just this, introducing Open Banking-based tenant referencing across our rental portfolio.

This technology allows our agents to scan a prospective tenant’s bank account transactions, if they grant permission, and determine their rent payment history instantly. This will allow landlords and agents to turn around affordability checks in minutes, instead of days, and provide better lettings management throughout tenancies.

There’ll be an uptick in buy-to-let investments in residential property

With so many companies continuing to work from home for far longer, many commercial property tenants will seek to downsize their office space. This uncertainty in the commercial sector will lead many landlords and investors to diversify their portfolio and invest in more residential property developments in order to minimise risk.

Similarly, in direct-to-residential lettings, we’ll likely see landlords diversifying from one- and two-bedroom flats into three- or four-bedroom houses to secure their investments, matching the demand for larger properties. With interest rates low and the stock market volatile, property is still one of the few places that people can secure investment in for the longer term, so the buy-to-let market will continue to be buoyant. The Midlands and the North in particular will be attractive thanks to the current lower prices and increased yields.

Online estate agencies will dip in popularity

In a constantly-changing market, vendors will want local expertise from their estate and letting agencies to help them through. So, we predict a shift away from online-only agencies towards those with a high street presence. Online agencies currently account for only around 8% of all transactions, but this might slip again if the market gets more challenging later in the year than the boom in demand that we saw in summer 2020.

Preparing for another year of change

Following the previous year of rapid and unexpected change to the housing market, the property industry has had to adapt quickly. That preparation has put the industry on a good path for 2021. Despite the fluctuations in the economy, the housing and rental markets will stay buoyant next year – especially following support from additional Government measures, such as the extended furlough scheme and the potential extension of the Stamp Duty Holiday.

The pandemic has changed how we all think about our homes and where we live, possibly forever. We're here to help support our customers to make that change as we move through 2021.

Want to talk to a local property expert about your property plans? Whether you’re looking to sell or let, give us a call on 033 0838 1513 or complete the form below and we'll be in touch. All our property valuations are free of charge with no obligations.